Episode 57: Asking Better Question For Your Beauty Business

Dec 05, 2020

What you will learn from this episode:

Find out what questions you need to ask yourself to keep you on track in achieving your business goals
Learn how to set a goal that helps you establish a plan to get there
Find out why less is more in growing your business

Summary:

Asking important questions that concern your beauty business peel off layers of more important issues that need to be addressed. It will not only help you dig deeper and deal with what matters most but that it will help you move closer to your goal easier and faster.

You must be always on track to where you are supposed to go and asking these questions helps a lot. The questions you ask yourself matter a lot depending on what stage in your business you are in. If you are just in the beginning stage, what concerns you most is getting clients in. What are clients thinking about, what are they dealing with now? How to overcome the client’s objections to your service? Which leads us to ask, what stories do we need to be telling them to take action and get past those objections? This brings us to the idea of social proof, which is putting out there success stories of people you’ve helped with in the past. This is how you build brand visibility that is making more buyers and not just followers.

It is also important to ask how you want your future with your business to be like. What should you let go of to focus better on something more rewarding? It‘s helpful to imagine yourself already at the top of success, try asking yourself what you created to be able to reach there? What strategies did you employ that worked for you? What systems did you set up in place to make things efficient?

Less is actually more. Try to declutter your marketing strategy. Doing more in your beauty business sometimes doesn’t make sense. You just need to focus on the one that works and do more of that. That which you put your attention more grows. Be sure to find out which will bring big returns to your investment.

“A lot of times when beauty professionals look at their business, they are asking questions that seem like the right questions, but there are deeper layers to that question that will actually get them a better answer. And so when you start to dig a little deeper and you start to ask some better questions then you will be able to hit your goals and really get there in a faster, easier way.”

- April Meese

Topics Covered:

01:32 - The many decisions you make when owning a business

02:44 - How to make more money in your business

04:07 - Do you really want more clients or do you want more income?

04:46 - How do you get more visibility for your business?

05:05 - Overcoming client’s objection about your beauty service

05:41 - The power in your client’s stories about your service

07:44 - The impact of a video testimonial

08:56 - How can you have more buyers and not just followers?

09:19 - What future do you want for your business?

11:19 - The right questions to ask depending on what stage in your business you are in

12:50 - How to reach your goal without all of the stress

15:18 - What you need to think more about that brings the greatest return in your investment

15:59 - Get some support groups and mentorship

Key Takeaways:

“What you really have to do is you have to be able to position the value of what you are offering them so that they see, wow, this is really valuable.” - April Meese

“The way you make more money in your business is you solve bigger problems. You become specialized, and you solve bigger problems.” - April Meese

“Everybody wants just more clients. It's technically they don't want more clients, they just want more income.” - April Meese

“So we started thinking about our business in a different way of just not how do we get more visibility, but how do we get brand visibility? It's not just slapping up a post on social media. It's like how can we make more of an impact? How can we, because you don't want just more followers, you want more buyers.” - April Meese

“And one of my biggest questions that I always say is what do I need to let go of to get there. And sometimes it can be you know, you need to build your business. And that might be you know, reaching out to more clients that might be doing being more consistent on social media or those type of things.” - April Meese

“What did I need to create? What systems do I need to create in my business? What strategies do I need to have to get to this top of the mountain, because sometimes we set that goal, and then we have no plan on how we're going to get there.” - April Meese

“What are the right questions that we can ask in our business? It depends on what stage you are at your business, if you are at the beginning stage where you're just trying to get more clients in the door, want to think about like we just said a moment ago, what are the clients thinking in their mind? What are they dealing with now? And what stories can we tell? Stories being real stories, not made up stories, real stories of our own experiences, or past client experiences that can help get them over those objections and get them past those concerns.” - April Meese

“What you give your attention to is going to be what grows in your business. And so finding out what is working in your business, and then looking at your business in a different way, like not always adding more but just as I said before, simplifying it and saying how can I reach this goal in a more elegant way without all of the stress?” - April Meese

If you would like to get a FREE copy of my "Uncommon Strategies to Get Clients Now" where I share my signature Client Attraction Formula then click here for that PDF https://www.aprilmeese.com/client-attraction-formula

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Episode 57: Asking Better Question For Your Beauty Business

Stay connected with news and updates!

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