Episode 6: Sell or Be Sold by Grant Cardone
Why you have to check out today’s podcast:
- How are sales, aside from business affecting life?
- Know the techniques on how to deal with the negative thoughts of selling
- Learn the importance of confidently believing in your services
Summary
Sales are an absolute component in every business, and selling is a very critical skill to its success. The book that I’m currently reading entitled Sell or Be Sold by Grant Cardone details the techniques and principles that are vital to master the art of selling. The author also highlights that sales are affecting not only business, but every area of life. In this episode, I share the insightful topics in this book and broke them down into a two-part series. Know why you need to understand sales, learn how to deal with the negative thoughts about selling, and discover why it is necessary to believe and convey the value of your services. Also, find out how commitment levels affect the results you...
Episode 5: From the Mailroom to Dr. Oz TV Show - Honor Your Journey
Why you have to check out today’s podcast:
- Discover how being a fast learner and a hardworking helped April and can help you in more ways than you think.
- Learn what happened when April got the opportunity to appear on national television for the first time.
- Hear about the incredible life lessons that April shares throughout this episode and reflect on your own journey in your beauty business.
Summary
Are you in a disappointing and frustrating situation right now? Do you have a goal but failed to win it? Do you feel stuck and struggling to find your purpose? Believe me, when I say, you are not alone. I have had my share of bad experiences, but what I didn’t know was those experiences prepared me for the best opportunities to come. More life lessons are around every corner in business and when they come I am ready, and that’s’ what makes success sweeter.
In this episode, I’ll talk about my story with my humble...
Episode 4: What to Consider Before Starting Facebook and Instagram Ads
Why you should check out today’s podcast:
- Build your business by learning the seven top tips to consider before starting your Facebook and Instagram ads
- Running Facebook and Instagram ad campaigns are great ways to increase exposure, share content, and get clients.
- Knowing how to start these campaigns is very critical. It can make or break your marketing strategy.
In this episode, I will detail seven rules to consider before launching your Facebook and Instagram ads. I'll share the do’s and don’ts so that you can start reaching your target audience and generate more leads/sales for your business.
“It is critical in your marketing message, and definitely in your advertising to know how to speak to your clients because you do not want to waste your money. So, you have to know why you are different and how to stand out with your brand marketing message.”
- April Meese
Topics Covered:
01:45...
Episode 2: Using Video on Social Media for More Clients
Why you have to check out today’s podcast:
- Learn the current trend in social media that will help optimize your business
- Know the do’s and don’ts in preparing for a live video that will get you a positive audience response
- Discover the different live video ideas and start applying them
Summary
As social media becomes a necessity in our daily lives, it is also primarily become part of business strategies. There are various platforms to connect business owners with customers, to promote brand awareness, and to boost sales. But what is working on social media today? How does it work? Tune in to this episode as April answers this question that will help build your audience, get more clients, and ultimately, grow your business.
“Always have a plan, have a strategy and know what you plan to talk about.”
- April Meese
Topics Covered:
01:09 – April answers the question from beauty professionals on the...
Episode 0: Beauty Marketing Simplified Trailer
Welcome to Beauty Marketing Simplified! I'm your host, April Meese. My goal is to offer weekly business advice, inspiration and some real-life behind the scenes, shady truth type of stories on how to grow your beauty business.
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Categories
All Categories3 essentials for establishing higher prices
4-point managing system that eliminates competition
a life with less stress and overwhelm
action steps you should take before investing in online classes or with a mentor
advantages of google ad versus facebook ad
and pressure for more pigment retention
anti-commision way to motivate your team
assuming the best of your employees
be the best at one service skill
believe that there is a leader within you
best ad format to start with and the combination to use
biggest game-changers in the money arena
boosting the beauty business bottom line
business growth during covid-19
business leveraging strategies
businesses dealing with crisis
clubhouse app partnerships and collaboration
clubhouse app. facebook ad changes
collaborate with other businesses
communicating with your clients
compartmentalize their life into personal and business
confidence-boosting practice skills
creates rapport and connection
dealing with fear and insecurity
develop an excellent money mindset
difficult conversations are so important
documentation for client gifts
effortless permanent makeup strokes
elevate your beauty business program
facebook ads and the best way to advertise
facebook live video transcription
five p’s at the start of the procedure
focus on building relationships
forgive and stop torturing yourself
formats and add-on options with google ads
free software for video editing
genuine intent beyond transactional
get more yeses and sales of your service
getting clients from google/seo
how to boost your youtube ratings
how to speed up your procedure time
importance in niching down in beauty business
increased income with less stress
just go forward and accept imperfections
leveraging hashtags in linkedin
long-term planninghone your skills
make your day better every day
managing business expectations
misconceptions about online business
more buyers not just followers
more exposure for your business
must know before starting permanent makeup
never leave this off of your cta
no-cost client-generation strategies
no-stress policy for drawing on client's eyebrows
partnering with other businesses
partnerships and collaboration
permanent cosmetic professional
platform to grow your business
position yourself as the expert
pros and cons of running black friday special
protect your integrity and credibility
ranking higher in google searches
right questions to ask in your beauty business
see things from the lens of humility
sense of loyalty that comes into play
setting standards to keep on schedule
shy from discounts and do value-adding instead
standing up for what you believe in
strategies used in linkedin to secure more clients
successful entrepreneur mindset
surviving and thriving in your beauty business
tags: achieve a better work-life balance
tattoo artist turned permanent makeup artist
the value of global connections
time-saving process for priming the skin
tips and tricks for building a following on instagram
tips on how to maximize and make the most of the clubhouse platform
top 5 most downloaded episodes
tricks and how-tos to make use of linkedin
turn a bad situation into a blessing
turning social media followers into buyers
two most popular words used in advertising
under-promising but overdeliver
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