Episode 49: What It Takes To Build Your Business with Vicki Hansen

Sep 11, 2020

What you will learn from this episode:

Discover one effective strategy that will keep a surge of referral clients coming to your doorstep
Find out about the best client-relationship-building practices that will secure your longevity in the beauty industry
Learn about cost-effective marketing ideas that will make a difference in your business

Summary

Are you a beauty professional who is just starting your business and trying to make it big someday? Are you on the lookout for ideas to improve your skillset and bring in more clients? Or are you someone who has been in the beauty industry for some time now and wants a fresh take on business ideas to scale up? Wherever you are in your business life it doesn't matter, because our guest, Vicki Hansen, has so much wisdom and brilliant ideas to share with you to help you run your business successfully.

Vicki Hansen brings 28 years of experience to the permanent makeup industry and has worked with some of the top plastic surgeons in Texas. As a medical aesthetician, she has been teaching aesthetics procedures and permanent makeup for well over a decade. Vicki customizes procedures for her clients. She does permanent makeup, eyebrows, eyeliner, correction, 3d areola, skin needling, scar reduction, camouflage, and so much more. She's also a fantastic teacher. Her business is called Vicki's Making Faces and The Studio for Advanced Permanent Makeup Education is located in Arlington, Texas. She is a certified permanent cosmetic professional for the SPCP Society of permanent cosmetic professionals.

In this episode, with her decades-long experience in the beauty industry, Vicki shares gems of thoughts and brilliant ideas that will steer your beauty business to its course. From skill-building, marketing, client-getting means, even handling demanding clients, tools and machines used, techniques to employ, all the way to scaling up your business, look no further, Vicki has it all accounted for.

"If I were to start over and had to build my business from scratch again today, I think the biggest thing is, I would really practice, practice, practice."

- Vicki Hansen

Topics Covered:

05:18 - What is that one crucial thing that matters when starting your beauty business?

07:54 - Focus more on longevity and building client relationship

09:38 - How Vicki uses feedback from clients in her marketing

11:12 - What makes you so special?

11:37 - Your job of doing beautiful work for your clients

15:00 - Taking that leap - doing what needs to be done for your business

17:36 - How to know you are a good fit for your clients?

19:27 - Sticking to your Hippocratic oath

19:55 - Setting boundaries and having compassion

23:16 - Struggles beauty professionals face in their beauty business, marketing, and techniques

26:22 - Vicki's struggles while growing her business and lessons from it

27:40 - One thing you need to remember about blocking off your client flow

31:48 - A hot tip on how she got a world of referrals

36:38 - Two best tips you can learn from Vicki

38:12 - What she uses to practice that feels most like real skin

38:48 - The best way to get out there as an areola artist

40:30 - Favorite wipes she uses

41:52 - Her go-to tools

46:54 - Why you shouldn't look for machines to solve your issues?

47:53 - Favorite needles for lips

51:48 - Watch out for Vicki's upcoming classes

Key Takeaways:

"Going after the catch name or whatever phrase doesn’t build the business. They may teach you something, but my people don't come in and say, 'Oh, I have to have such and such technique.' They come in from a photo they see on Instagram, and or a referral or somebody they've seen live in person." - Vicki Hansen

"Somebody said something, what makes you so special? Nothing. There really isn't anything that makes me special or in any way different than anybody else. I just was willing to do what other people aren't willing to do." - Vicki Hansen

"You want to look pulled together. Even if you're a mess on the inside. We're all a little mess on the inside." - Vicki Hansen

"Sometimes there are people who lay on the table that they may not like you and there are people that you don't like, but there's been a few I haven't liked and I have to walk out of the room and self-check, 'Vicki, it is not your job to like her. It's not your job to be her friend. It's your job to give her beautiful work. Come back inside.' And I know my job is to do something good for them." - Vicki Hansen

"I think there are too many people worried about money. And they forget the consequences of the person who's on the table." - Vicki Hansen

"I always think we should have almost our own Hippocratic oath that we do no wrong." - Vicki Hansen

"I just think if we start our day with gratitude, we treat people with gratitude, they have to cancel with gratitude. Now if they cancel four or five times and there's always some stupid excuse, then I put them on the naughty list and I will be booked out for eight months, they won't be able to get an appointment till next March." - Vicki Hansen

If you would like to get a FREE copy of my "Uncommon Strategies to Get Clients Now" where I share my signature Client Attraction Formula then click here for that PDF https://www.aprilmeese.com/client-attraction-formula

Connect with Vicki Hansen:

vickismakingfaces

Instagram

Facebook

Connect with April Meese:

[email protected]

Instagram

Facebook

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Episode 49: What It Takes To Build Your Business with Vicki Hansen

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