Episode 44: Interview with Heidi Henderson: Learn how this Inspirational Mother of 8 Went from Broke to Booming in her Beauty Business

Sep 06, 2020

What you will learn from this episode:

Find out how the Elevate Program helped her business gain profits from merely earning crickets
Find out how the Elevate Program turned a hardcore introvert into an eager networker
Discover an unbelievable support group in the Elevate Program

Summary:

How would you feel if you reached a point when what fuels your business is pocketed from your household’s grocery budget? If that is not enough to imagine it, add this...you have 8 mouths to feed and you are a solo parent. AND you are full of self-doubt and wouldn’t consider asking for help from anyone.

Meet Heidi Henderson. This was her reality, but as fate would have it, she betted on her only chance at turning things around for her and her children. Let’s hear her story with the Elevate Program.

Heidi Henderson, RT, CRT, is a permanent makeup artist and Paramedical Tattooist in Bakersfield, Ca. where she owns a “New You Permanent Makeup.” After many years in the medical field as a Respiratory Therapist and Neurological Rehabilitation aide, she decided to open her own business and join the ever-growing field of aesthetics with a focus on helping cancer survivors and trauma victims complete their reconstruction with Areola tattooing and scar camouflage. She enjoys spending her spare time with her children and working on gardening and DIY home improvement projects.

Let’s listen in to Heidi as she recalls her life before the Elevate Program, being that insanely introvert human being with a business that’s “circling down the drain” and how it was transformed into something not even herself could begin to imagine.

“I was not only totally shy, but I was a hardcore introvert. I just did not enjoy speaking with people. I did not ever want to approach anybody for anything personal or business-wise. You know, even making phone calls and setting appointments for my personal life was a big deal for me, at a certain point. I was just really closed off. And it wasn't until I started working through breaking through some of that, that I made some progress in my business. I gotta admit, I'm no longer shy.”

- Heidi Henderson

Topics Covered:

00:57 - April’s inputs about marketing

07:24 - Everything about the Elevate Program and the best thing about it

12:08 - How the Elevate Program impacted Heidi’s business

13:29 - What made her decide to invest in the Elevate Program despite it being twice the price

15:25 - A walkthrough her business transformation

16:50 - Unclogging the mind block

18:15 - From a hardcore introvert to a networker

20:08 - Of systems, strategies, and checklists

24:33 - Unbelievable support group in the Elevate Program

26:57 - When that light bulb moment came about

29:41 - Talking about lifetime access to the Elevate Program

31:39 - Her advice to those having a hard time in their business right now

33:04 - What differentiates someone who holds on to her limitations and the one who makes things happens

34:35 - How the Elevate program made a huge difference in her personal and business life

35:25 - Message for fence-sitters

37:41 - Secret to business sustainability - you have to do the work

Key Takeaways:

“Whatever April tells me to do, that's what I'm going to do. And I did... I completed every assignment although some of them did take me a while because it was uncomfortable. At times, I realized that a lot of, besides the fact that I never run a business before, I didn't know how to run a business, and there were a lot of other things going on in my mind that were getting in my way.” - Heidi Henderson

“I had some real big mind block up. That took a lot of effort to take down and some of those were selling myself, I had to sell myself and my services, I had to be confident. And I wasn't. It took some time to realize that and to do that work and then I started to come around and things started to change in my business.” - Heidi Henderson

“The systems are fantastic. I love checklists. I live step by step. April has everything laid out nice to where you just start at the beginning, you just go step by step through your program and get to when you're doing this, you know already what is going to be the next thing you need to do or what is expected next, for you to progress to the next level.” - Heidi Henderson

“I was able to present ideas to the group and possibilities, you know, opportunities and then have the group help me to know business-wise, what would be a really good fit for where I wanted my business to go for what my plans were. And I'm really happy with the way things turned out. And I don't know if I would have made the decisions that I did that hadn't been for the support in the group.” - Heidi Henderson

“I would say, stick with it. Give yourself a chance and figure out what the thing is that you need to do to fight for yourself and fight for your business and do that thing. In my case, it was taking the Elevate Program. I'm grateful that I came across that program.” - Heidi Henderson

“I just think it's that inner fight.I've overcome a lot and I just don't give up easily and some people do find comfort, I think in the struggle, and the excuses can be sometimes like a comfy blanket, like a pacifier and I can't progress in my life or I can't progress in my business because this thing is holding me back. You can put that thing down and you can overcome that pain, but you have to just set your determination and not hold on to that. - Heidi Henderson

“If you're on the fence and your business is suffering and you find yourself in a position that I was in where my business could close the next day; what would hurt to try something that could change everything? It can only help. - Heidi Henderson

If you would like to get a FREE copy of my "Uncommon Strategies to Get Clients Now" where I share my signature Client Attraction Formula then click here for that PDF https://www.aprilmeese.com/client-attraction-formula

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Episode 44: Interview with Heidi Henderson: Learn how this Inspirational Mother of 8 Went from Broke to Booming in her Beauty Business

Stay connected with news and updates!

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