What you will learn from this episode:
The last two years have felt like a carnival circus roller coaster, where the scariness is more from the shady mechanics that you know would never pass any actual safety inspection than the ride itself.
Despite the reduced organic reach and rising ad costs, video marketing is still going strong.
In fact, the Instagram feed is pretty much 80% video now.
And all other platforms such as Linked In, Pinterest, TikTok, Youtube, and Facebook use video.
But there are some misconceptions and some lies about video marketing.
If you are like most people, you've thought or told yourself at least one of these lies...
Have you been doing videos for your beauty business?
Did you know that 86% of prospective clients watch a video to learn about a brand before making a buying decision?
For most beauty professionals, we show a lot of before and after pictures on social media, but what is essential is a video where they can get to know your personality or possibly see the service in action to overcome their deeper concerns/objections.
In this episode, you will learn:
· The top three must-have videos for your marketing strategy
· Learn the social media updates that will help maximize the visibility and exposure of your beauty business for more clients.
· Rethink the ways you sell your products or services online
01:58 – Statistics that back up the need to do more videos to reach more prospective clients
03:55 – Understanding brand awareness on social media
05:29 – An unbelievable success story from a 15 second IG Reel
The start of a new year is the perfect time to look back and assess what worked and what didn't work in your business, and make new plans to meet your goals. An essential step in achieving your business goals is to focus on which marketing trends will make 2020 your breakthrough year. Understanding these marketing trends at the start of the year will enable you to make sound business strategies and grow your business optimally. In this episode, I will share the marketing trends that you need to know about in 2020.
"When they have a connection with you, that is the way that you stand out. They're binge-watching your stuff, and therefore they're...