Episode 40: Marketing is a Discipline that Determines your Business Growth
What you will learn from this episode:
- Learn about the strategy of Persuasion and Influence
- Find out what are the important C’s to consider in crafting a compelling marketing message
- Learn about what goes into an effective marketing strategy
Summary
In whatever economy the world is in there is one key to business success and that is marketing. If you have effective marketing, sales become easy. More than the skills we have, we need to know how to attract the right customers. And more than the tactics of posting on social media and on our website, we need to learn about the strategy of persuasive influence. Let it be communicated to clients that we are the clear and only path towards the solution to their problem.
In order to come up with effective marketing, we need to keep the following in mind. First, learn to captivate them, get their attention so we can tell them the rest of our story and the services that we offer, and let them take action. Secondly,...
Episode 38: How to Get More Time and Freedom!
Why you have to check out today’s podcast:
- Discover about an efficient strategy to operate your beauty business
- Learn why you are your own beauty business’ bottleneck and what you can do about it
- Find out an effective documentation process to help you determine which tasks you need to hire someone for
Summary
When you first start your business, you're wearing all the hats and doing everything yourself. As your business grows, there is a need to delegate these tasks so you can focus more on scaling your business. This is where outsourcing is necessary.
You may think you’re the only one who knows everything you do in your business and that you can’t afford to hire somebody else to do it for you. But the reality is you can actually hire someone who is competent and knows their way around what you do. I promise, this will save you time and...
Episode 35: You Have A Moral Responsibility To Tell Your Story!
Why you have to check out today’s podcast:
- Learn why you need to tell your own story that impacts and connects with your audience
- Find out why you need to show up and tell your story consistently
- Find out how to create and craft your story that compels your audience to take action leading to their transformation
Summary
Why do you think people buy sports memorabilia? Why do they follow a sports team and buy hats, shirts, with their favorite team’s logo on it?
Telling your story plays an important role in impacting your audience. It has to be full of empathy since your story has a way of connecting with people. When you put out a message that resonates with their pains, fears, and struggles, people will buy your products or services.
As beauty professionals, you have a unique calling in this world. You act as a therapist to your...
Episode 32: Should You Sell Now Or Not?
Why you have to check out today’s podcast:
- Find out why you should stop selling out of guilt and fear
- Learn about what you can and should do if you decide to open your beauty business at this time
- Learn about what you can do to keep your business moving ahead should you decide to stay closed for the meantime
Summary
Those of us in the beauty industry have big hearts and we are in this business because we love helping others. That is why we have to be reminded that whatever decision we choose to make at this time must be done out of concern for clients.
If you choose to stay closed at the moment and not sell, may it not be for the reason of guilt and fear. Feeling guilty that you are taking something from your clients robs them of the right to feel good about themselves because we're not just talking about surface beauty. It’s a lot more than that, it’s about confidence and taking back time that are the real results. Your guilt is...
Episode 31: How To Manage Expectations
Why you have to check out today’s podcast:
- Learn what constitutes a realistic expectation both short-term and long-term
- See the importance of communication and how to be sensitive to clients’ expectations of your business
- Learn to understand consumers’ behavior and incorporate them into your renewed business expectations
Summary
If we are going to pull through this crisis, we must work together to adjust our expectations. Be honest and transparent with your clients. Communicate your position and share some of the changes you have had to make as a result of this pandemic. We're all in this together, so communicating effectively will help bridge some of the gaps and insecurities running rampant right now.
When you're setting expectations for yourself, know that you cannot please everyone. One person can surely make an impact, but one person cannot do it ALL. We are in a new normal now, which makes it necessary to adjust our expectations since...
Episode 30: How Starting a Covid-19 Garden is Like Starting a Beauty Business
Why you have to check out today’s podcast:
- See how panicking costs you more than it serves you
- Learn why and when it's harmful to spend more money than you should on your business
- Learn why adding value to your customer base is more important than giving discounts
Summary
Gardening has taught me so much these days that I can’t help comparing it to starting a beauty business. You have a plan, you want everything to be in place and you buy everything you can to help run things smoothly. Sacrifice and patience are necessary to grow the plants in your garden and achieve goals for your business.
Perfect results do not happen instantly in either a garden or a business. In business there is a knowledge gap and a learning curve to consider, and it takes time as well as money. You need to have a strategic plan to get you through every facet of handling your business. Panicking is the fastest way for your plan to get off track. Purchasing...
Episode 29: Fear, Faith, and Focus
Why you have to check out today’s podcast:
- Learn why fear shouldn't take over your passions, and glimpse some countermeasures to find the productive mindset you need to gain success
- Find out how the power of your words and thoughts can transform the darkest of situations into channels of creativity and productivity
- How to maintain focus, overcome fears, and accomplish your business goals for yourself and for your business
Summary
Fear is definitely abundant these days. But, if we allow ourselves to be consumed by it, we won't get anything done and our businesses will suffer as a result. We have to remember that our words and thoughts have power over us and our feelings. It is so important at a time like this to nourish our minds with creativity and inventiveness so that we can push our businesses towards success and growth. When it comes to our beauty business, think positive thoughts. Don’t ever think people won’t buy from us since it...
Episode 28: The #1 Thing to Overcome Crisis
Why you have to check out today’s podcast:
- Learn about the right mindset to imbibe to be productive and to move forward in your business amidst the crisis
- Find out what surveys and studies say about social media and people’s behavior at this time to help you push forward in your marketing and social media presence
- Discover helpful thoughts and free resources to help you craft an action plan necessary to keep your business afloat in this tough time
“If you don't get your mindset right then you're going to sabotage your business without even realizing it.”
- April Meese
Summary
When we allow ourselves to be consumed by negativity, our health suffers and we become unproductive. How should we respond when life presents us with something beyond our control? Businesses have been hit hard recently, and no one knows what will happen today, tomorrow, or the next day. The uncertainty can be daunting, but we have a business...
Episode 27: Sustaining Your Beauty Business
Why you have to check out today’s podcast:
- Come up with an action plan in to sustain your business and glimpse the two most important things to focus on during tough times
- Learn about the do’s and don'ts in running your business at this challenging time
- Become more familiar with The Beauty Marketing Content Club and how it can help you build your business
Summary
Having your own business requires an extra amount of your effort, time, and focus regardless of what's going on in the world. Think of this pandemic and quarantine as an even greater call to action to drive your business forward. A reactive mindset is not the solution to all of this uncertainty; rather, being proactive will help sustain your business and lead it to success. Your clients and customers need your presence, and marketing is the key to maximizing your influence. Thinking outside the box and coming up with new marketing strategies and techniques is essential to the growth of your...
Episode 26: The Five "R's" You Should Do For Your Beauty Business Now!
Why you have to check out today’s podcast:
- Find new ways to connect and support one another in such uncertain times
- A plan of action for our business to continue without being insensitive to others' plights
- Learn about the needed five "R's" to navigate our difficult situation
Summary
We're encountering a new normal where uncertainty is commonplace, but there is still so much that we can do for ourselves, our businesses and each other to combat this negativity. There is so much positivity and we must support and connect with each other to fill in any gaps and help when needed. No one has all of the answers to what is happening, but the resilient human spirit in all of us remains steadfast and helps us cope during this challenging time. We can come out of this stronger and more ready to grow with each other's help.
This episode focuses on how to find resources, create an action plan, and encourage you to nurture your business as well as our customers who are...